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Frequently Asked Questions
Do you run focus groups?
Angus & Associates has experience conducting market research using a wide range of research methods - including focus groups. We work with each client to determine which research method is most appropriate for the situation however we commonly employ focus groups, one on one interviews (face to face or by phone), online surveys, offline electronic surveys and paper based surveys. We also routinely conduct secondary research which involves compiling and interpreting information from existing or published sources.
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I would like to learn more about my market through market research. Where do I start?
Get in contact! Don’t worry if you are not sure what you want to do, and how to go about it. We will work with you to help determine your needs and priorities, and the best way to approach your specific situation. Once we have discussed your situation and requirements we will provide you with a tailored proposal which details our proposed approach, as well as the indicative timing and budget for the work.
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I see that some of your work involves ‘benchmarking’. What are the benefits of benchmarking?
Benchmarking is the process of comparing findings from research with those identified in other businesses or groups. It can deliver significant competitive advantage by enabling businesses to improve their product and tailor their marketing, thus ensuring their competitive position and helping maintain momentum during patchy market conditions. For example, beyond simply measuring and understanding customers’ satisfaction within a business, benchmarking satisfaction involves leveraging this information to gain greater insights by comparing findings between businesses. This will provide greater direction to marketing and product development.
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Why should I be concerned about sustainability in my business?
Environmental issues are at the top of the social, political and business agenda in New Zealand and around the world and the need to incorporate environmental behaviour is becoming a reality of the contemporary business environment.
Until recent times the environmental costs of business literally went out with the trash or up in smoke - individual businesses were not held accountable and awareness and concern surrounding environmental issues was low. Businesses are now increasingly required to recognise their environmental impacts and consider steps to mitigate them. Pressure to do so is coming from the increasing operational costs of resource use (such as energy use) and waste generation, but also from host communities and other stakeholders who are more interested than ever in environmental matters.
For the tourism industry in particular, a key lesson that has arisen is that the promise of an environmentally unique product must be met with sound environmental management practices, both within individual businesses and via a coordinated, industry response.
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I would like to be employed with Angus & Associates – what should I do?
We are often on the lookout for good survey recruiting staff in the following regions of New Zealand: Auckland, Rotorua, Wellington, Christchurch, Queenstown and Dunedin. Most of this work is for the Regional Visitor Monitor. Fieldwork for this project takes place on randomly selected days (both weekdays and weekends) so the role suits people who have considerable flexibility in the days they can work. To be considered for this role, you will need to have an interest in people, an engaging personality, and the ability to work to detailed instructions. Contact us for more information or send us your CV.
From time to time there may be other vacancies within the Angus & Associates team. These will be listed on our website and in other media as appropriate.
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I have been asked to participate in research – will my privacy be protected and the information I provide be kept confidential?
Angus & Associates takes the privacy and confidentiality of its clients and research participants very seriously. We commit to complying with all relevant legislation in this area and take steps to mitigate the unwarranted dissemination of personal information. Angus & Associates is also a member of the Market Research Society of New Zealand and as such is also required to comply with their Code of Practice. For more information, visit our Privacy Policy page.
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Which areas of New Zealand do you work in?
Whilst the majority of our staff are Wellington based, we routinely work with clients based all over New Zealand, and we visit the main centres (and a number of places in between) regularly. We have permanent survey field teams based in Auckland, Rotorua, Wellington, Christchurch, Queenstown and Dunedin. We also welcome opportunities to work internationally.
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