Visitor Insights Programme
Our award-winning Visitor Insights Programme is ongoing research revealing how New Zealand’s visitors think, feel and act. The Programme has two components; the Visitor Perceptions module and the Visitor Experience module.
The Visitor Perceptions module offers subscribers a cost-effective means of profiling visitors to a region, and of monitoring and benchmarking communication awareness and brand perceptions, through a syndicated online survey of the domestic and Australian travel markets.
The Visitor Experience module offers subscribers detailed insight on the booking, experiencing and sharing stages of travel, via a customisable survey of domestic and international visitors in-region. This survey helps subscribers to better understand the visitor experience and to investigate any other issues relevant to the region.
BYATA Industry Tracker
Angus & Associates' BYATA (Backpacker, Youth, and Adventure Tourism Association) Industry Tracker took out New Zealand Tourism Award's 2016 Industry Enabler Award. This benchmarking programme provides the youth tourism sector with relevant and accurate business information and benchmarks, for their own performance.
The information collected through this programme also enables an understanding of behavioural trends that will shape the future of youth and adventure tourism in New Zealand, providing a means of developing accurate forecasts and effective business strategies.
Future Proofing the Active Recreation Sector
Angus & Associates undertook this project on behalf of Sport New Zealand and 14 Government agencies with an interest in active recreation. The project was undertaken to drive alignment of the active recreation sector around the changing needs and expectations of recreation participants. The Active Recreation project involved extensive consultation with partners of Sport NZ across the Sector – including central government agencies, Territorial Authorities, National Sports Organisations, Regional Sports Organisations, Regional Sports Trusts, and National Recreation Organisations.
The project involved multiple phases of work - a supply side review, a demand side review, cross-sector strategy workshops, and culminated in the development of a collective vision for the sector.