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Arts Wellington
Angus & Associates worked with Wellington’s arts, cultural and heritage organisations to establish ‘Arts Wellington’, a collaborative marketing agency for the Wellington Region. This involved running a number of workshops across the sector, developing a Business Plan and securing early funding from a variety of sources.
Once established, Angus & Associates acted as Arts Wellington until such time as an administrator was appointed, completing recruitment of the agency’s membership base and rolling out a number of early marketing initiatives.
Tourism Sector
Angus & Associates has been involved in planning for the tourism sector over a number of years...
… Working initially with the Tourism Industry Association NZ to develop the discussion paper ‘Tourism 2010: A Strategy for New Zealand Tourism’ (one catalyst to development of the original New Zealand Tourism Strategy 2010).
… Leading the Tourism Strategy Secretariat (on behalf of the Minister of Tourism) to prepare an initial plan for implementation of NZTS2010.
… Working with the Tourism Strategy Group (formerly the Ministry of Tourism) at various stages on the development of a Research & Development Strategy for the New Zealand tourism sector (including facilitation of sector-wide forums and an independent review of the R&D framework and priorities).
… Developing a Communications Plan for the updated New Zealand Tourism Strategy 2015 (from release of the draft in April 2007 to launch of the final document in November 2007).
Tourism Operators & Other Businesses
Angus & Associates has also developed business plans and undertaken feasibility studies on behalf of a wide range of organisations. These include Formway Furniture, Christchurch Convention Centre, Wellington Convention Centre, the Youth Hostel Association New Zealand (YHANZ), Tourism Dunedin, Positively Wellington Tourism and Ngai Tahu Tourism.
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