What We Do
Combining extensive technical knowledge and commercial experience Angus & Associates is a premier supplier of marketing, research and strategic planning services. We are focussed on delivering insights for a range of private and public sector clients, particularly within the tourism and leisure sectors. As members of the Research Association of New Zealand (RANZ), Angus & Associates adheres to the RANZ Code of Practice and all other relevant NZ legislation relating to market research. Senior consultants are also members of the Australian Market & Social Research Society (AMSRS).
The design, implementation and analysis of market research is a significant part of our business.
With access to national field staff and an affiliate online and mobile survey system, we work closely with private and public organisations across the country to help them better understand their markets. We strive to deliver research that suits our clients’ needs and are regularly involved in work for the likes of Auckland Tourism Events and Economic Development, Holiday Parks New Zealand, Tourism Industry Aotearoa, YHA New Zealand, and Wellington International Airport.
Business Planning and Strategy
Having been commissioned to prepare many public reports for the tourism and recreation sectors, we are well-practiced in industry strategy.
We are also highly experienced in developing strategy based on market perceptions and behaviour for individual organisations, including tourism operators and councils.
Angus & Associates has helped determine the feasibility of many significant business developments throughout New Zealand, from hotel developments to transport networks, events, and visitor activities and attractions.
Feasibility work often includes extensive secondary, qualitative and quantitative research to examine opportunities and associated pricing elasticity of demand.
Economic Impact Analysis / Event Evaluation
Our economic impact modelling has been used to identify the benefits of events, and national and regional institutions and industries.
Over the last decade, we have evaluated more than 30 individual events and sectors ranging from the arts to accommodation.