A growing number of Antipodeans are interested in regenerative and sustainable travel practices – with the Aussies leading the way for their Kiwi cousins.

Strategic research agency Angus & Associates has been tracking leisure travel intentions in New Zealand and Australia since 2011.

Managing Director Chris Roberts says a commitment to responsible travel has been steadily growing in both countries over that time. 85% of all travellers are now showing some degree of support for responsible travel. But the commitment is more evident amongst Australians.

Since July 2023, Angus & Associates has included more detailed questions in its market tracking survey to identify behaviours that contribute to sustainable outcomes and regenerative tourism – tourism that is ‘responsible’ and strives to return more to communities, the economy, and the environment than it takes.

Chris Roberts says there are clear differences between Australian and New Zealand travellers across all of the measures.

“Australians are more likely to favour responsible practices when compared to New Zealanders. The trend is consistent not only in their stated attitudes but also in their demonstrated behaviour.”

For example, 41% of Australian travellers look to limit their carbon emissions while on holiday by using public transport or cycling/walking, compared to 32% of New Zealand travellers. 49% of Australian travellers deliberately choose products and services that benefit the local community, compared with 41% of New Zealand travellers.

Responsible Travellers

By combining all of the relevant measures in the surveys, Angus & Associates has classified 19% of Australian travellers as ‘Responsible Travellers’ compared with 12% of New Zealand travellers.

“Responsible Travellers not only show a proactive stance towards environmental and community well-being but also demonstrate a tangible commitment through their actions when travelling.”

Three main factors emerge as the influences on responsible travel behaviour, for both Kiwis and Aussies. Firstly, respect for the local culture and traditions. Secondly, a commitment to leaving a place in a better state than they found it. Thirdly, a determination to safeguard the environment of their travel destination.

It is also common for responsible choices to be deliberately made before going on holiday. Half of the travellers surveyed packed reusable items like bottles, bags or cups to minimise waste, and looked to travel to less popular destinations or outside of the peak season to lessen over-crowding.

Paying to be responsible

More than half of all New Zealand and Australian travel consumers are willing to pay a premium for a sustainable product/service (relative to the price they might pay for a less sustainable option).

27% are willing to pay up to 5% more, and 21% up to 10% more. 8% are prepared to pay more than a 10% premium.

The tourism consumers identified through the research as Responsible Travellers are significantly more willing to pay a price premium – 78% of them say they would do so.

“Sustainability should be embedded in the way tourism businesses operate, but it can cost more to provide a sustainable option. This research should give operators some assurance that if they embrace sustainable practices that it will be well received by their customers,” says Chris Roberts.

“There is an opportunity for tourism operators to understand the Responsible Traveller better and to provide them with the experiences they are looking for. It seems certain that this segment of the visitor market will continue to grow.”

Angus & Associates rolling survey collects data from over 7,000 New Zealanders and Australians per annum. Respondents in both countries are aged 18 years or more and the sample is representative of the general population by age, gender, and place of residence. Survey respondents are asked about their intentions to undertake leisure travel, which includes holidays, visiting friends/relatives, or attending an event. It does not include travel for business, conferences, study, medical, or other purposes. The specific results referred to in this release were collected from July 2023-June 2024 or January 2024-March 2024.

The post Australians more likely than Kiwis to be responsible travellers appeared first on Angus & Associates.

Kiwis remain keen on travel – but it is an overseas holiday that is growing in appeal.

Strategic research agency Angus & Associates has been tracking leisure travel intentions in New Zealand and Australia since January 2021.
Managing Director Chris Roberts says while a domestic trip is still the more likely choice, a trend towards overseas holidays that has been evident for the past year picked up speed in the latest quarter (April-June).

“Almost 3 out of every 10 New Zealanders surveyed say they are intending to travel overseas for leisure reasons in the next six months. A lucky few are planning more than one trip.”

In the latest quarter, 57% of New Zealanders were planning a domestic trip in the next six months, down from 64% in the same period last year.

29% were planning to head overseas in the next six months, up from 21% a year ago. Australia is the most likely destination (16%, up from 12%), with 7% looking at a Pacific Island holiday (was 5%) and 10% heading further afield (up from 7%).

“People in their twenties are more likely to be eying up a trip to Australia and Aucklanders are more likely to head overseas and less likely to travel domestically than residents from other regions.”

Chris Roberts says the Australian survey results show that Australians are also extending their horizons.

9% of Australians surveyed in the latest quarter say they are planning to visit New Zealand in the next six months (11% a year ago). 4% want to head to the Pacific but 17% are looking at the rest of the world, up from 9% a year ago.

“With the world now fully open to travel, New Zealand tourism operators will be in a very competitive fight to attract both Kiwi and Aussie visitors this spring and summer.

“We need to be investing in well-targeted destination marketing alongside destination management, to ensure that our communities continue to reap the economic and social benefits of visitor activity.”

The rolling survey collects data from over 3,000 New Zealanders and 2,400 Australians per annum. Respondents in both countries are aged 18 years or more and the sample is representative of the general population by age, gender, and place of residence.

Survey respondents are asked about their intentions to undertake leisure travel, which includes holidays, visiting friends/relatives, or attending an event. It does not include travel for business, conferences, study, medical, or other purposes.

Click here for a copy of the data for publication with this story. 

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

The Visitor Insights Programme is an ongoing study of travel attitudes and experiences and is undertaken in New Zealand and Australia. The programme has been running continuously for more than 10 years and captures information on the travel experiences and opinions of more than 5,000 people aged 18 years and over each year.

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ABOUT: ANGUS & ASSOCIATES 

Established in Wellington in 2002, Angus & Associates provides research and strategy services for organisations in tourism and related sectors.

The company works with many public and private organisations in New Zealand and offshore – enabling start-ups, informing SMEs, and bringing fresh insights and new approaches to the business of its corporate and government clients.

Angus & Associates is a four-time finalist and two-time winner of the prestigious New Zealand Tourism Industry Enabler Award, recognising the company’s valued contribution to New Zealand’s tourism industry.

ENDS

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For media queries please contact:

Chris Roberts

Managing Director, Angus & Associates

chris@angusassociates.co.nz

+64 4 499 2212

The post Travel Intent – The lure of an overseas holiday appeared first on Angus & Associates.

Angus & Associates’ latest findings from their Views on Tourism research, reveal a significant increase in support for international visitors in New Zealand.

With the relaxing of border restrictions and a resumption of international travel, positive sentiment towards international tourism has rebounded in New Zealand.

Angus & Associates have been conducting their ‘Views on Tourism’ research in New Zealand and Australia since 2018.

The final report for 2022 shows support for international tourism in New Zealand at its highest level since the survey began. And for the first time, the level of support is equal to that seen in Australia.

A key metric from Views on Tourism is the Tourism Approval Rating, which considers both the positive and negative impacts of tourism on local communities, to give an overall score.

The International Tourism Approval Rating in New Zealand had shown a steady decline from a net positive 42 in 2018, to a net positive 28 in 2021. But in 2022 this bounced up to a rating of 44.

Australia is virtually identical, with a rating of 45. However, pre-COVID Australians had been more positive than Kiwis about international visitors, with a 59 rating in 2018.

Managing Director of Angus & Associates, Chris Roberts, says the research indicates that support in New Zealand for international tourism is driven by two factors – communities experiencing the positive impacts from the return of visitors, and avoiding some of the pain points that were becoming evident pre-COVID.

Positive sentiment is most strongly influenced by Kiwis observing “more local businesses opening or being able to stay open”, “improved services for my/our community” and “has encouraged more sustainable behaviour in my community” as a result of local tourism activity. Conversely, negative sentiment towards tourism is most strongly influenced by “a reduced sense of belonging in my/our community” and “too much pressure on community infrastructure (e.g., roads, wastewater, toilet facilities)”.

Chris Roberts says the closing of borders due to the pandemic has clearly had an impact on attitudes.

“It seems that Kiwis are now more aware of the benefits that tourism activity in their community can deliver, because they have also seen what is lost when there are no international visitors.”

The proportion of New Zealand residents aged 18 and over who have personally experienced any adverse local impacts of tourism has also fallen from 73% in 2019 (pre-Covid) to 64% in 2022.

Chris Roberts says the research reinforces the importance of listening to communities and managing our destinations properly.

“Visitor numbers will keep increasing as airline capacity grows, and the tourism industry must remain very mindful of sharing tourism’s benefits and eliminating its burdens.

“Every region in New Zealand has worked on Destination Management Plans over the last couple of years, largely motivated by social license concerns. These plans need to be supported and implemented.

“Having seen for themselves the impact of closed borders, Kiwis have become more aware of the local benefits that international tourism brings. But quite rightly, they are also not prepared to bear the brunt of poorly managed tourism,” Chris Roberts said.

Click here for a high res copy of the infographics for publication with this story. 

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

Views on Tourism is part of a wider Visitor Insights Programme that studies travel attitudes and experiences and is undertaken by Angus & Associates in New Zealand and Australia. The programme has been running continuously for more than 10 years and captures information on the travel experiences and opinions of more than 5,000 people aged 18 years and over each year.

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based strategy and research company established in 2002. The company provides independent research and professional advice for public and private sector organisations in New Zealand, Australia, Europe, North America, and the Middle East.

ENDS

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For media queries please contact:

Chris Roberts

Managing Director

chris@angusassociates.co.nz

+64 21 534 010

The post Support for Tourism bounces back in NZ appeared first on Angus & Associates.

Our latest results (February 2022) show that 78 percent of adult New Zealanders now support opening the border to international visitors (a significant increase from the 61 percent support recorded in January 2022).  Of those who want to see the border reopened, the majority (86 percent) support the border reopening with appropriate health measures in place (e.g. fully vaccinated or with a negative COVID-19 test).

The proportion of Kiwis who want the border to remain closed to all international visitors has halved since January 2022 (now 18 percent, down from 34 percent).  Just four percent of those interviewed in February were unsure about whether the border should be reopened.

There are no significant differences in sentiment by age, ethnicity, or household composition. An analysis of New Zealanders’ international travel intentions suggests however that those who are intending to travel internationally in the next 12 months are more likely to support a reopening of the border.

In Australia, where the border was recently reopened to fully vaccinated international visitors, support for an open border has also increased (from 65 percent in January to 72 percent in February 2022).  One-fifth of the adult population believed the border should remain closed to all international visitors (down three percent from January 2022).

Click here for a high res copy of the infographics for publication with this story. 

The total survey sample for the period covered in this release (1 March 2021 – 28 February 2022) is n=3,072 New Zealanders and n=2,433 Australians. Respondents in both countries are aged 18 years or more and the sample is representative of the general population by age, gender, and place of residence.

Note: all survey fieldwork was undertaken before the New Zealand Government announced on 28 February 2022 that New Zealand’s reopening plan would be sped up and the self-isolation requirement removed.

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

The Visitor Insights Programme is an ongoing study of travel attitudes and experiences and is undertaken in New Zealand and Australia. The programme has been running continuously for more than 10 years and captures information on the travel experiences and opinions of more than 5,000 people aged 18 years and over each year.

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based strategy and research company established in 2002. The company provides independent research and professional advice for public and private sector organisations in New Zealand, Australia, Europe, North America, and the Middle East.

ENDS

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For media queries please contact:

Christopher Joyce

Project Manager

christopher@angusassociates.co.nz

+64 4 499 2212

The post Four in five Kiwis support opening the border to international visitors appeared first on Angus & Associates.

The latest New Zealand results (January 2022) show a jump in the proportion of the New Zealand adult population who want the border to stay closed (up by 8% on December to 34% in January). However, the majority of Kiwis (61%) still support a reopening of the border now, most of this group – almost 90% – with appropriate health measures in place (“e.g., fully vaccinated or with a negative COVID-19 test”).

The remaining 5% of those interviewed in January were unsure about whether the border should be reopened.

Across the Tasman, there are early signs that sentiment is stabilising. In January 2022, our survey shows that 65% of Australian adults supported the border reopening (down 1% since December 2021). 26% believed the border should remain closed to all international visitors (unchanged).

Click here for a high res copy of the infographics for publication with this story. 

The total survey sample for the period covered in this release (1 February 2021 – 31 January 2022) is n=3,054 New Zealanders and n=2,423 Australians. Respondents in both countries are aged 18 years or more and the sample is representative of the general population by age, gender and place of residence.

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

The Visitor Insights Programme is an ongoing study of travel attitudes and experiences and is undertaken in New Zealand and Australia. The programme has been running continuously for more than 10 years and captures information on the travel experiences and opinions of more than 5,000 people aged 18 years and over each year.

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based strategy and research company established in 2002. The company provides independent research and professional advice for public and private sector organisations in New Zealand, Australia, Europe, North America, and the Middle East.

ENDS

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For media queries please contact:

Cristine Angus

Managing Director

cristine@angusassociates.co.nz

+64 4 499 2212

The post Omicron rattles confidence but majority of Kiwis still want the border reopened now appeared first on Angus & Associates.

Latest New Zealand results show 23% of the adult population holding the view that New Zealand’s international border should remain closed to all international visitors. 70% support the reopening of the border, most (59%) with appropriate health measures in place (“e.g. fully vaccinated or with a negative COVID-19 test”).

With Omicron spreading rapidly across the Tasman, there are early signs of a shift in public attitude toward the border, with a small increase in the proportion of Australians who are calling for the border to be closed to all international visitors. For the moment though, this remains the minority view with two-thirds of Australians still favouring a reopening of the border. As in New Zealand, few suggest that the border is thrown open with no restrictions in place.

Click here for a high res copy of the infographic for publication with this story. 

The total survey sample for the period covered in this release (1 January to 20 December 2021) is n=3,057 New Zealanders and n=2,451 Australians. Respondents in both countries are aged 18 years or more and the sample is representative of the general population by age, gender and place of residence.

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

The Visitor Insights Programme is an ongoing study of travel attitudes and experiences and is undertaken in New Zealand and Australia. The programme has been running continuously for more than 10 years and captures information on the travel experiences and opinions of more than 5,000 people aged 18 years and over each year.

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based strategy and research company established in 2002. The company provides independent research and professional advice for public and private sector organisations in New Zealand, Australia, Europe, North America, and the Middle East.

ENDS

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For media queries please contact:

Cristine Angus

Managing Director

cristine@angusassociates.co.nz

+64 4 499 2212

The post Omicron has done little to dampen support for border reopening appeared first on Angus & Associates.

Few (just 5% in November) suggest that the borders are thrown open with no restrictions in place, but the proportion that supports reopening the border with appropriate health measures in place (“e.g. fully vaccinated or with a negative COVID-19 test”) has grown from 39% in August to reach 66% of the adult population in November.

While there are no significant differences by age, ethnicity or household composition, male New Zealanders tend to support the border re-opening more than their female counterparts.

A high res copy of the graph for publication with this story is available here.

The total survey sample for the period covered in this release (1 January to 26 November 2021) is n=2,797 New Zealanders. Respondents are aged 18 years or more and the sample is representative of the general population by age, gender and place of residence.

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

The Visitor Insights Programme is an ongoing study of travel attitudes and experiences and is undertaken in New Zealand and Australia. The programme has been running continuously for 10 years and captures information on the travel experiences and opinions of more than 5,000 people aged 18 years and over each year.

——————————————————

ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based strategy and research company established in 2002. The company works with many public and private sector organisations in New Zealand, Australia, Europe, North America, and the Middle East, providing marketing, research, and strategic planning services.

ENDS

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For media queries please contact:

Cristine Angus

Managing Director

cristine@angusassociates.co.nz

+64 4 499 2212

The post Seventy percent of Kiwis say open the border to international visitors now appeared first on Angus & Associates.

In the latest results of an Angus & Associates survey 21 percent of Australians indicated that they are likely to travel to New Zealand for leisure in the next 12 months. Similarly, 21 percent of New Zealanders indicated that they are likely to travel to Australia in the next 12 months. While the proportions are equal, the proportion of New Zealanders indicating that they are likely to cross the Tasman has increased significantly since January (from 13 percent in January, to 25 percent in April). Across the four-month period, the level of demand amongst Australians has been more consistent.

“While not all will proceed with trans-Tasman travel in the time period stated, we should see New Zealand reaping the greater benefit because of the respective population size of each country” Research Director Carolyn Parker says. Initial arrival numbers by Statistics New Zealand suggest New Zealand has benefited so far at a ratio of 3 to 2.

The survey asks New Zealanders and Australians about their likelihood of travel for the next three, six and twelve months. A growing proportion of New Zealanders are also likely to travel to Australia in the next six months – from five percent in January to 15 percent in April. These results are in line with Tourism Australia’s measure of New Zealander’s travel intentions, featured in their recent Market Briefing.

Despite a growing proportion of New Zealanders looking to travel to Australia, New Zealanders’ demand for domestic travel is so far largely unaffected by the trans-Tasman bubble’s opening. “While a softening in demand is evident in April, it’s not a significant change” Parker says. “In April 63 percent of New Zealand respondents said they’re likely to travel in New Zealand in the next six months. This compares with 65 percent in January”.

In terms of the profile of visitors to New Zealand from Australia, survey results show that Australian visitors in the coming months are more likely to be male, more likely to be younger Australians (under 50 years), and more likely to be those with children aged 5 to 14. “As Australia’s vaccination programme progresses it will be interesting to see if the age profile of intending travellers skews older” Parker says.

Angus & Associates’ survey also measures likelihood of travel to the Pacific Islands. Notably, given a Cook Islands travel bubble is signaled as imminent, survey responses for the year to date show that 12 percent of New Zealanders are likely to travel to the Pacific in the next 12 months.

The total survey sample for the period covered in this release (1 January to 30 April 2021) is n=1,820 – n=1,014 New Zealanders and n=806 Australians. Respondents are 18 years or more and representative of the general population.A high res copy of the graph for publication with this story is available here.

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ABOUT: THE VISITOR INSIGHTS PROGRAMME

The Visitor Insights Programme is an ongoing study of New Zealanders’ and Australians’ travel motivations and experiences which has been running for 10 years.

Research and strategy specialists Angus & Associates conduct the Visitor Insights Programme to gain a long-term view of New Zealand and Australia travel trends. The survey captures the opinions and experiences of 5,000 New Zealanders and Australians annually and provides a valuable bank of insights for subscribers into domestic and Trans-Tasman travel and tourism activity.

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based research and strategy company established in 2002.

Angus & Associates collaborates with many corporate, public and government organisations in New Zealand, Australia, Europe, North America, and the Middle East providing marketing, research, and strategic planning services. We provide the specialist tools and knowledge so our clients can do business better and gain their competitive advantage.

Angus & Associates has won awards and accolades, including the coveted TIA (Tourism Industry Aotearoa) Industry Enabler Award (twice) recognising our valued contribution to New Zealand’s tourism industry.

ENDS

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For media queries please contact:

Carolyn Parker

Research Director

carolyn@angusassociates.co.nz

+64 4 499 2212

The post Kiwis increasingly keen to cross Tasman but bubble likely to benefit New Zealand more appeared first on Angus & Associates.

An ongoing Angus & Associates domestic travel study shows that more than two thirds of Kiwis believe they receive good or excellent value for money from their domestic holiday travel.

Just 8% of respondents thought their experiences were poor or extremely poor value for money.

The study asks recent New Zealand leisure travellers to what extent they thought their experiences provided value for money and results are collected separately for accommodation, activities and attractions, transport, and dining experiences.

Between January and March 2021 respondents who had travelled in the last 12 months were asked to comment on their most recent travel experience. Accommodation took the lead with 73% of respondents stating they had received good or excellent value for money, activities and attractions 68%, transport 66% and cafes, restaurants and bars 66%.

“We run many research programmes for clients throughout New Zealand and the results we have seen are quite different to some of the public discussion that suggests tourism is too expensive for the domestic market” says Cristine Angus, Managing Director of Angus & Associates.

To test this difference, Angus and Associates included a value for money question in its ongoing Views on Tourism research programme. This self-funded programme is designed to understand everyday New Zealanders’ perceptions of the impacts and benefits of tourism.

These early results – which are based on a nationwide sample of n=500 Kiwi travellers – indicate that New Zealand tourism providers are delivering good value for money for the domestic market.  “Far from supporting the view that the industry should further drop its prices for the domestic market, the high proportion of respondents indicating they received ‘excellent’ value for money suggests there could be an argument for struggling operators to increase prices in some cases”.

Angus points to the importance of objective market research in times of crisis so that businesses can avoid the risk of being driven by the loudest voice and identify opportunities for adapting to new market conditions.

This research comes on the back of the positive results from Tourism Industry Aotearoa’s Domestic Visitor Satisfaction survey which shows high levels of visitor satisfaction and engagement over the summer season.

The value for money questions are an ongoing feature of Angus & Associates’ tourism tracking programmes.A high res copy of the graph for publication with this story is available here.

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based research and strategy company established in 2002.

Angus & Associates collaborates with many private, public and government organisations in New Zealand, Australia, Europe, North America, and the Middle East providing research and strategic planning services. We provide the specialist tools and knowledge so our clients can do business better and gain their competitive advantage.

Angus & Associates has won awards and accolades, including the coveted TIA (Tourism Industry Aotearoa) Industry Enabler Award (twice) recognising our valued contribution to New Zealand’s tourism industry.

ENDS

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For media queries please contact:

Cristine Angus

Managing Director

cristine@angusassociates.co.nz

+64 4 499 2212

The post New Zealand holidays are great value for money appeared first on Angus & Associates.

Tourism’s potential to create employment and enrich local communities has been strongly endorsed in a new survey of how Kiwis view tourism.

As tourism returns post-pandemic, the local tourism industry should focus on job creation, according to more than 30 percent of respondents in the on-going Views on Tourism research programme, conducted by Wellington-based research and strategy specialists Angus & Associates.

This result underlined the critical role that tourism could play in the country’s economic recovery, Angus & Associates Managing Director, Cristine Angus said.

“Few sectors, if any, can create jobs at scale in every community across New Zealand while also supporting other sectors, for example by providing a seasonal labour force for fruit picking or harvesting. So, it seems vital that we get the tourism industry back on its feet as quickly as possible and just as soon as it’s safe to do so,” she said.

It was also significant, Ms. Angus said, that the potential for job creation was equally important to Kiwis from both North and South Island centres.

At the same time, the survey clearly showed that post-recovery, New Zealanders were not expecting ‘business as usual’, she said. They wanted more investment in community infrastructure used by visitors, a greater focus on domestic tourism development and increased emphasis on sustainable tourism development.

The latter is especially important to younger Kiwis who would like to see additional focus on reducing visitor impact on their local environment, and helping visitors to reduce their carbon footprint and adopt more sustainable travel practices.

This was in line with the current industry discussion on “reimagining tourism” and the new Tourism Futures Taskforce, an independent public private partnership established by the government to lead thinking on the future of tourism in New Zealand, she said.

Consumer sentiment also supported the view that, as tourism returns, infrastructure investment will be essential to realising the economic benefits and effectively managing visitor growth.

Until recently, community sentiment about tourism had been largely unknown, Ms. Angus said, as there had been a lack of in-depth research into how Kiwis perceived an industry that played such a huge part in New Zealand’s economy.

“It’s crucial that industry, local and central government consult with communities about what they want from tourism. Resetting and reimagining tourism via an industry and ministerial focus group without meaningful community research and engagement could be a path to poor policy decision making,” Ms. Angus said.

Angus & Associates plan to release a series of insights around community views on tourism over the coming months. This will come as the industry and government begin work on resetting the levers that influence the performance of the sector which, until year end March 2019, was New Zealand’s biggest export industry contributing 20.4 percent of total exports.

Launched in 2017, Angus and Associates’ Views on Tourism research programme seeks insights from people in New Zealand, Australia and Ireland about their opinions on tourism, its benefits and its costs to them and their local communities. The survey data is building a valuable research resource for the tourism sector.

The latest data was collected between June 2020 and September 2020, and these findings are based on a sample of 770 New Zealanders aged 18 years or over. The sample is population representative as per the last census data.

The survey asked respondents what they would like their local tourism industry to most focus on in the future. Options included environmental themes such as reducing the carbon footprint of visitors, visitor impact on the local environment, safety, employment and infrastructure, increasing tourism’s value, attracting domestic vs. international visitors, promoting authentic experiences, and consultation with communities.A high res copy of the infographic for publication with this story is available here.

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NOTES ON TOURISM

Source: YE March 2019, Statistics NZ Tourism Satellite Account

• $17.2 billion annual international tourism expenditure ($47 million a day)
• $23.7 billion domestic expenditure ($65 million a day)
• 14.4 percent of New Zealanders employed directly or indirectly in tourism in almost every corner of the country
• Tourism was New Zealand’s biggest export industry contributing to 20.4 percent of total exports

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ABOUT: ANGUS & ASSOCIATES 

Angus & Associates is a Wellington-based research and strategy company established in 2002.

Angus & Associates collaborates with many private, public and government organisations in New Zealand, Australia, Europe, North America, and the Middle East providing research and strategic planning services. We provide the specialist tools and knowledge so our clients can do business better and gain their competitive advantage.

Angus & Associates has won awards and accolades, including the coveted TIA (Tourism Industry Aotearoa) Industry Enabler Award (twice) recognising our valued contribution to New Zealand’s tourism industry.

ENDS

——————————————————

For media queries please contact:

Cristine Angus

Managing Director

cristine@angusassociates.co.nz

+64 4 499 2212

The post Kiwis look to tourism to provide jobs, aid economic recovery appeared first on Angus & Associates.