Review, analyse and set your future direction
A Vision for Active Recreation
Seeking to align the active recreation sector with the changing needs and expectations of participants, Angus & Associates conducted an extensive consultation on behalf of lead agency Sport New Zealand and other government agencies and developed a sector-wide plan to ‘future-proof’ the active recreation sector.
This wide-ranging multi-phase project involved in-depth reviews of supply and demand and a series of cross-sector strategic workshops throughout New Zealand.
As a result of the strategic planning, the sector now has a clear vision for the future, one shared by Sport New Zealand, sporting and active recreation organisations and government agencies.
Growing Value Tourism
Angus & Associates worked with Tourism Central Otago and the Central Otago District Council to prepare a 10-year regional tourism strategy for the region. The strategy was designed around the concept of value – for visitors, for communities that host visitors, for investors in tourism, and for the environment.
The development process involved workshops with industry and the wider community, and in-depth analysis of the industry’s supply-side and the visitor segments that align with community aspirations and the destination character.
A key aspect of the strategy development was a set of target market personas developed to guide on-going decision-making for destination development and marketing.
Sharing our Stories
Working alongside government agencies Heritage New Zealand, the Department of Conservation and Ministry for Culture and Heritage, Angus & Associates crafted a comprehensive five-year strategic plan for Tohu Whenua, a government entity charged with advocating a series of significant heritage sites.
With a strong focus on engagement and building relationships for Tohu Whenua’s future growth, Angus & Associates consulted representatives of Māori iwi (tribes), industry stakeholders such as site owners/managers, local government and community groups all over New Zealand. This process defined the key traits of a successful Tohu Whenua programme and the actions required to maximise its benefits for each stakeholder and their wider communities.
A secondary engagement of past and prospective heritage consumers via targeted qualitative workshops gave insight into what makes memorable heritage experiences, and gathered feedback on the Tohu Whenua branding.