Your research and strategy specialists

Angus & Associates empowers evidence-based decision making. We work with clients large and small across Aotearoa New Zealand and around the world. Our reputation has been built over two decades of service in the tourism industry but as a provider of independent research, market intelligence and strategic business planning services, we partner with public and private organisations across many sectors.



Review, analyse and set your future direction



Evaluate and refine options for your development



Understand market dynamics and pinpoint opportunities



Optimise experience and build your brand awareness

Events &


Understand performance and amplify your impact

Winner, New Zealand Tourism Awards
years as a trusted industry partner

Our specialist expertise has helped hundreds of clients achieve their goals - here in New Zealand and internationally.

Our varied customised solutions deliver results for our clients,

but don’t just take our word for it.

"Your attention to detail, flexibility, understanding of client needs, and presentation of results, whichever way they go, is hugely appreciated."

Gisela PurcellTourism Sustainability Expert

Since its release the 10-year Strategic Plan developed by Angus & Associates has been incredibly valuable to us and our operators. As the RTO we use it at every opportunity to ensure we've got the right thinking amongst ourselves for our audience.

Dylan RushbrookChief Executive at Tourism Central Otago

I've always loved your work - it's helped provide so many insights into our 'complicated' visitor relationships so we can strive to keep making New Zealand the best visitor destination on earth!

Sophie BarkerDunedin City Council

Working with Angus and Associates is a pleasure. They have a knowledge of the tourism sector that is second to none and deep connections in the industry and communities all around New Zealand. Cristine and her team really understood and embraced Tohu Whenua's kaupapa and this, coupled with their superior research and planning expertise has resulted in a strategic plan that sets the programme in great stead for the future.

Caroline ToplisProgramme Manager at Tohu Whenua

The work carried out by Angus & Associates, and the reports they deliver, are consistently of the highest quality. The findings, conclusions and recommendations are always backed up by strong data, robust analysis and clear-minded thinking.

Caeman WallHead of Economic & Industry Analysis at Fáilte Ireland

Enough talk. Let’s get started.