Views on Tourism©

Understand how communities experience tourism

Views on Tourism© measures and benchmarks community sentiment toward tourism, providing actionable insight for destination management and planning. It helps identify the benefits and impacts of tourism as experienced by locals, supporting evidence-based responses to social licence concerns. Operating since 2017, the programme now spans multiple countries with national benchmarks available.
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Tourism Approval Rating (TAR)

Track community support and tourism’s social license to operate, from strong advocacy to disapproval. The TAR score combines perceptions of tourism’s benefits and impacts into a single, comparable measure.
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Perceptions of tourism

Understand residents’ experience of domestic and international tourism in their community, and how sentiment changes over time.
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Tourism benefits

Gauge the strength of perceived economic, social, environmental and cultural benefits tourism brings to your community.
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Tourism impacts

Identify the areas where tourism may be creating pressure or concern, from environmental effects to community wellbeing.
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Future outlook

Discover what residents want the tourism industry to prioritise in the years ahead.

Clients include

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”When we see a slip in how welcome visitors feel from our Visitor Experience Survey and that aligns with a decline in our Community Tourism Approval Rating (TAR), it’s a powerful reminder that the two are interconnected.

Eilidh BlanchardData & Insights Manager, Destination Queenstown

”The work carried out by Angus & Associates, and the reports they deliver, are consistently of the highest quality. The findings, conclusions and recommendations are always backed up by strong data, robust analysis and clear-minded thinking.

Caeman WallHead of Research, Fáilte Ireland - The National Tourism Development Authority
Read Destination Queenstown Case Study

Unlock community sentiment and go beyond the prevailing media narrative

Positive brand association

Protect your local tourism industry’s social licence to operate and the sustainability of your sector.

Destination planning

Track effectiveness of destination management policies and set priorities for investment.

Benchmarking

Comparative benchmarking with other destinations for valuable context.

Custom insights

Gain further insights with your custom questions.

Download Views on Tourism OverviewReturn to our programmes

Delve deeper into the experiences of people in your community

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